OUR STORY

Very fortunate indeed, the generation of 1890’s-1900’s!
Athens was an idyllic little state.
The streets were unpaved, dusty and full of mud, according
to the period...
A picturesque horse-railway gave life to Stadiou street and
announced, before hand, the establishment of one of the most
historic trade houses in Europe:
“Panellinios Agora S.A.”.
In conditions that were unfriendly and vague, they dreamed
of giving birth to a place, which would give unlimited pleasure
to kids and their parents, too.
“NOUS & BODY ACTIVATION IKE” has been the Entrepreneurial
child of PANELLINIOS AGORA S.A. whose strategic aim has been
ever since to:
“present cool new things and products to it’s market audience
and launching them by using innovative business concepts”

OUR STORY

Very fortunate indeed, the generation of 1890’s-1900’s! Athens was an idyllic little state. The streets were unpaved, dusty and full of mud, according to the period... A picturesque horse-railway gave life to Stadiou street and announced, before hand, the establishment of one of the most historic trade houses in Europe: “Panellinios Agora S.A.”. In conditions that were unfriendly and vague, they dreamed of giving birth to a place, which would give unlimited pleasure to kids and their parents, too. “NOUS & BODY ACTIVATION IKE” has been the Entrepreneurial child of PANELLINIOS AGORA S.A. whose strategic aim has been ever since to: “present cool new things and products to it’s market audience and launching them by using innovative business concepts”
NOUS people

"NOUS" EXPERIENTIAL D.N.A

Welcome to “NOUS” D.C.I. = Deep Customer Innovation Concept D.C.I. makes the shift from “customer interaction” to “customer engagement” stop targeting just 5% of the customers’ brains: the rational, conscious mind. The D.C.I. The concept appeals to 95% of the subconscious mind, where all thoughts, emotions, and learning occur before becoming aware of them. Our fundamental concern for us is to avoid what the Internet does best: compete on price. As Ron Johnson, VP of Apple, stated: “That doesn’t create value; it is a race to the bottom”.
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NOUS people
More than ever before, consumers crave human, in-person
experiences. That is why the most innovative businesses
seek to go beyond the digital space, especially in the
post-pandemic epoch.
Our D.C.I Model gets the essence of what retail stores have
to be about: building an authentic relationship: the face-to-face
one, which is human nature, creating a multi-transformational
Athleisure ambience.
For that reason, we are passionate about staging in-store
experiences focusing on our customers’ cognitive, emotional,
behavioural, sensorial, and social responses to our boutiques’
offerings during their entire purchase journey.
More than ever before, consumers crave human, in-person
experiences. That is why the most innovative businesses
seek to go beyond the digital space, especially in the
post-pandemic epoch.
Our D.C.I Model gets the essence of what retail stores have
to be about: building an authentic relationship: the face-to-face
one, which is human nature, creating a multi-transformational
Athleisure ambience.
For that reason, we are passionate about staging in-store
experiences focusing on our customers’ cognitive, emotional,
behavioural, sensorial, and social responses to our boutiques’
offerings during their entire purchase journey.
NOUS people
Undeniably, our Holy Grail aims to celebrate shopping by coupling memorable moments with a deep human touch approach, achieving Consumer-Panellinios Agora identification.
NOUS shoping place